Many smart home manufacturers and service providers have their eyes on the home builder and home insurance channels as new means to boost sales and introduce new consumers to the smart home experience. Each channel is developing at its own pace and according to its own unique business cases, technology preferences, and partnership alignments. This market assessment takes a look at the single-family builder, multifamily builder, and home insurance channels by exploring pre- and post-COVID-19 industry outlook, smart technology drivers, barriers and trends, and market leaders, with an assessment of the scale and momentum of these channel opportunities.
Purpose of Research
Glossary of Terms
Who is the buyer of smart home technology for single-family homes?
Who is the buyer for smart home technology for multifamily apartments?
Executive Summary
Industry Insight
Key Findings Single Family Builders
Key Findings Multifamily Builders
Key Findings Home Insurance
General Channel Trends
Stand Out Fact for Smart Home Device Distribution
Single-Family Builder Channel
General Pre-COVID 19 Outlook – Single-Family Builders
COVID-19 Impact on Outlook – Single-Family Builders
Smart Home Technology Adoption – Single Family Builders
Smart Home Technology Trends – Single Family Builders
Builder Magazine Top 100 Builders 2019
Market Leaders in Smart Home Adoption
Scale and Momentum of Opportunity
Multifamily Builder Channel
General Pre-COVID 19 Outlook – Multifamily Builders (MFBs)
COVID-19 Impact on Outlook – Multifamily Builders
Smart Home Technology Adoption – Multifamily Builders
6 Major Multifamily Access Control Trends
COVID-19 Impact – Multifamily Trends
National Multifamily Housing Council 50 Largest Apartment Owners
National Multifamily Housing Council 25 Largest Developers
Smart Apartment Solution Providers – Summary Position Statements
Middleware Solution Profiles
Access Control System Providers
Access Provider Market Strength Scores
Market Leaders in Multifamily Smart Home Adoption
Scale and Momentum of Opportunity
Insurer Channel
General Pre-COVID 19 Outlook – Residential Property Insurance
COVID-19 Impact on Outlook – Residential Property Insurance
Smart Home Technology Adoption – Insurance Providers
2020 Trends in Smart Home Technology Engagement
Top 100 U.S. Property & Casualty Insurance Groups
2018 J.D. Power U.S. Home Insurance Study
Insurance IoT Ecosystem
Market Leaders in Smart Home Adoption
Scale and Momentum of Opportunity
Appendix
New Single-Family Construction with Smart Home Devices (Q1/20)
Sales Forecast for 2025 New Single-Family Construction with Smart Home Devices (Q1/20)
Multifamily Builders: New Construction with Smart Home Devices (Q1/20)
Networked Camera: Channel Purchase Location (Q4/19)
Smart Door Lock: Channel Purchase Location (Q4/19)
Smart Smoke/CO Detector: Channel Purchase Location (Q4/19)
Smart Video Doorbell: Channel Purchase Location (Q4/19)
Smart Light Bulb: Channel Purchase Location (Q4/19)
Smart Thermostat: Channel Purchase Location (Q4/19)
Smart Outlet/Switch/Dimmer: Channel Purchase Location (Q4/19)
Smart Lighting Control System: Channel Purchase Location (Q4/19)
Benefits Influencing Smart Home Device Purchases (Q4/19)
New Single-Family Construction with Smart Home Devices (Q1/20)
Sales Forecast for 2025 New Single-Family Construction with Smart Home Devices (Q1/20)
Multifamily Builders: New Construction with Smart Home Devices (Q1/20)
Multifamily Builders: 2025 New Construction Forecast with Smart Home Devices (Q1/20)
Likelihood of Purchasing Smart Home Products with Detection/Prevention Features (Q2/19)
Smart Security Device: Preferred Purchase Chanel by High Intenders (Q2/19)
Smart Smoke/Water Device: Preferred Purchase Channel (Q2/19)
Attitudes Toward Smart Home Devices and Insurers (Q2/19)
Attitudes Toward Smart Home Devices and Insurers Among Smart Home Device Owners (Q2/19)
Insurance IoT Ecosystem
Type of Insurance by Home Ownership Among Respondents (Q2/19)
Likelihood of Switching Home Insurance to Acquire Smart Home Devices (Q2/19)
© June 2020 Parks Associates
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
