Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer willingness to adopt smart home systems by presenting three hypothetical smart home packages.
About the Research
Previous Research
Growth in Self-Installed Energy and Smart Home Systems (Q4/14)
360 View: Residential Security and Smart Home (Q3/14)
The Internet of Things: Business Models & Opportunities (Q3/14)
Evolution of Smart Home and the Internet of Things (Q2/14)
Winning Business Models from a Consumer Perspective (Q1/14)
Smart Home Packages (Q4/13)
Key Findings
Industry Insight
Recommendations
Segmentation Overview
Segmentation Overview
Segmentation Methodology
Segment Demographic Profile
Estimated Income ($1,000s) by Segment (Q2/14)
Home Security System Ownership and Professional Monitoring Service Subscription by Segment (Q2/14)
Smart Home Device Intenders and Owners by Segment (Q3/14)
Smart Home Device Purchase Intention by Segment (Q3/14)
Four Groups of Attitudes
Attitudinal Motivations by Segment (Q2/14)
Demand for Smart Home Packages by Segment
Three Hypothetical Smart Home Packages
Likelihood of Buying a Smart Home System & Subscribing to a
Professional Monitoring Service (Q4/13)
Likelihood of Purchasing Smart Home Package (Q4/13)
Reason for Not Purchasing Smart Home Packages (Q4/13)
Marketing Personas
Segment Personas- Smart Device Intenders
Segment Personas: Young Adrift
Segment Personas: Young Go Getters
Segment Persona: Picket Fencers
Segment Persona: Life Interrupted & Empty Nesters
Additional Research from Parks Associates
Published by Parks Associates
© January 2015
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
