Consumer Segmentation: Who Will Pay for Home Energy Management? gauges current adoption levels for home energy management features and analyzes the consumers that express interest and a willingness to pay for home energy management services. In particular, the report examines consumer demand within the context of a broad range of smart home services that include security and safety features.
About the Research
Previous Research
Key Findings
Recommendations
Market Overview
Home Security System Adoption (2010-2013)
Telecom Service Providers
Cable Service Providers
Home Security System Features (Q1/13)
Likelihood of Upgrading Security System for Remote Monitoring (Q1/13)
Equipment Upgrades Considered for Security System (Q1/13)
Intention to Acquire a Home Security System by Home Ownership (2011-2013)
Ownership of Security or Home Control System (Q2/12)
Home Control System Features (Q2/12)
Programmable Thermostats
Programmable Thermostat Ownership (Q2/13)
2013 Programmable Thermostat Purchases (Q4/13)
Internet-Connected Thermostat Ownership (Q2/13)
Cost of New Programmable Thermostats (Q4/13)
Difficulty in Giving Up Programmable Thermostats (Q4/13)
Decision Factors Influencing Thermostat Purchases (Q4/13)
Holiday Purchase Intention (Q4/13)
Internet – Connected Thermostat Purchase Intentions (Q3/13)
Programmable Thermostats: Steps to Make a Purchase-Decision (Q4/13)
Brand of Programmable Thermostats (Q4/13)
Programmable Thermostat Purchase Location (Q4/13)
The Demand for Home Energy Management
All respondents were presented with a list of home management features.
Most Appealing Home Management Features (Q4/12)
Appeal of Home Management Features – Cont’d (Q4/12)
Top 5 Important Smart home Features (Q4/12)
Importance of Smart home Features – Cont’d (Q4/12)
# of Appealing Home Energy Management Features (Q4/12)
# of HEM Features Tanked Among the Top Three (Q4/12)
Appeal of HEM Features (Q4/12)
Characteristics of Those Desiring HEM
Appeal of HEM Features by Age (Q4/12)
Appeal of HEM Features by Education (Q4/12)
Appeal of HEM Features by Type of Home (Q4/12)
Appeal of HEM Features by Home Ownership (Q4/12)
Appeal of HEM Features by Home Size (Q4/12)
Appeal of HEM Features by Number of People Living in House (Q4/12)
Appeal of HEM Features by Rural/Suburban/Urban (Q4/12)
Appeal of HEM Features & Bundled Electricity Costs (Q4/12)
Appeal of HEM Features by Avg. Electric Bill (Q4/12)
Paying for Home energy Management
Respondents were presented with two scenarios for acquiring a home management system.
Service conditions
Demand for Home Management: Model Comparison (Q4/12)
Demand for HEM & Willingness to Subscribe to Home Management Services (Q4/12)
# of Ranked HEM Features & Willingness to Subscribe to Home Management Service (Q4/12)
Under the product-model, respondents were presented with a list of home management equipment.
Intention to Purchase Home Monitoring Products (Q4/12)
Willingness to Buy Home Energy Management Products (Q4/12)
Willingness to Buy Home Monitoring Products: Energy vs. Non-Energy (Q4/12)
Additional Research from Parks Associates
Published by Parks Associates
© October 2013 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
