TV manufacturers have steadily worked to improve their smart TV user interfaces and reliability. They have been rewarded by a growing number of consumers using the TV as their primary streaming interface. This report investigates changing consumer preferences for streaming devices, as well as the implications for streaming video services and advertisers. It investigates use and competitiveness of streaming video platforms such as Tizen TV, LG WebOS, Vizio SmartCast, Roku OS, Android TV/Google TV, Fire TV OS, and Comcast’s X1 platform.
Bottom Line
State of the Market
Key Trends, Market Drivers, and Barriers
Smart TV Platform Competitive Landscape
Profiles of the Major US Smart TV Platforms
Samsung Tizen
LG WebOS
Roku TV
Vizio SmartCast
Google Android TV / Google TV
Amazon Fire TV Edition
Others – River OS, Vewd OS, VIDAA, XClass TV
Smart TV Platform Summary Comparison
Market Forecast
Smart TV OS / Platform Vendors
Smart TV Manufacturers
Streaming Services and Content Owners
Traditional Pay TV Operators
Glossary
Appendix
Citations
Attribution
Consumers' Primary Streaming Video Products 2018-2021
Subscription OTT Service Adoption in US, 2017-2021
Streaming Video Product Adoption in US Broadband Households, 2016-2021
Smart TV Platform Share
Type of OTT Content Consumption by Device
Smart TV Platform Summary Comparison
US Smart TV Installed Base Forecast
© January 2022 Parks Associates
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Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
