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We’re here to lead the way in helping our clients navigate change for lasting success
Q2 2024
Webinar
Join us for a compelling webinar that delves into the transformative effects of artificial intelligence (AI) on the entertainment industry, including the impact on the advertising experience.
AI will transform how businesses operate and how consumers view and interact with entertainment devices and services. The entertainment industry stands to benefit greatly and is moving forward with solutions that implement the technology but needs to do so strategically to earn consumer confidence and trust. Parks Associates data finds that currently 47% of US internet households report familiarity with at least one AI technology and 69% report concern with the data and privacy implications of its use.
This session will explore how generative and conversational AI are reshaping content creation, consumer engagement, and business strategies.
Video Streaming Platforms: Rise of the Smart TV - Q1 2022
The Impact of AI on Consumer Entertainment - Q4 2018
Connected Entertainment Ecosystems: Competition & Cooperation - Q2 2020
Set-top Box Innovations and Trends - Q2 2020
Gain the reach, visibility, and executive audience through Parks Associates hosted events and custom marketing services.
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