Optimizing Retail Channel Results analyzes purchase trends for CE devices with an aim of understanding the competition between online and brick-and-mortar players. The research compares purchase drivers and prices between product categories as well as the leading online and brick-and-mortar retailers. Market share for the leading brands is also contrasted between online and brick-and-mortar retailers.
About the Research
Previous Research
Top-Quality Video: The Emergence of 4K (and 8K) (Q3/14)
New Business Models for Connected CE (Q3/14)
The Evolving Market For Streaming Media Devices (Q2/14)
Connected Gaming Consoles (Q2/14)
360 View: CE Adoption & Trends (Q2/14)
Streaming CE and Content Purchasing Habits (Q1/14)
Consumer Segmentation: The Big CE Spenders (Q3/13)
The Role of Retail Stores (Q2/13)
Key Findings
Recommendations
Retail Purchasing:
Percentage of Broadband Households Buying Consumer Electronics in Year (2007 - 2013)
Percentage of Broadband Households Purchasing CE Devices From Specific Retailers
Units Sold by Major Retailer
Retailer Unit Sales Revenue by Product Line
Retailer Demographics:
Retail Shoppers by Age
Retail Shoppers by Income Level
Retail Shoppers by Geographic Area
Retail Shoppers by Education
Product Sales by Brick-and-Mortar vs. Online-Only Retail Channels:
Method of Purchase by Product Line (Q1/14)
Flat Panel TVs: Method of Purchase (2008 - 2013)
Streaming Media Players: Method of Purchase (2010 - 2013)
Gaming Consoles: Method of Purchase (2010 - 2013)
Smartphones: Method of Purchase (2010 - 2013)
Tablets: Method of Purchase (2010 - 2013)
Key Purchase Considerations by Retail Channel and Retailer:
Top 3 Flat Panel TV Purchase Considerations by Type of Retailer (Q1/14)
Top 3 Streaming Media Player Purchase Considerations by Type of Retailer (Q1/14)
Top 3 Gaming Console Purchase Considerations by Type of Retailer (Q1/14)
Top 3 Tablet Purchase Considerations by Type of Retailer (Q1/14)
Top 3 Smartphone Purchase Considerations by Type of Retailer (Q1/14)
Product Pricing by Retail Channel and Retailer:
Flat Panel TVs: Average Selling Price by Type of Retailer (Q1/14)
Streaming Media Devices: Average Selling Price by Type of Retailer (Q1/14)
Gaming Consoles: Average Selling Price by Type of Retailer (Q1/14)
Tablets: Average Selling Price by Type of Retailer (Q1/14)
Smartphones: Average Selling Price by Type of Retailer (Q1/14)
Reasons for Purchase by Retail Channel and Retailer:
Reason for Purchasing Flat Panel TV by Method of Purchase and Retailer (Q1/14)
Reason for Purchasing Streaming Media Player by Method of Purchase and Retailer (Q1/14)
Reason for Purchasing Gaming Consoles by Method of Purchase and Retailer (Q1/14)
Reason for Purchasing Tablets by Method of Purchase and Retailer (Q1/14)
Reason for Purchasing Smartphone by Method of Purchase and Retailer (Q1/14)
Method of Purchase & Brand by Retail Channel and Retailer:
Flat Panel TVs: Top Ten Brands Purchased in 2013 (Q1/14)
Streaming Media Player: Top Ten Brands Purchased in 2013 (Q1/14)
Gaming Consoles: Brands Purchased in 2013 (Q1/14)
Tablets: Top Ten Brands Purchased in 2013 (Q1/14)
Smartphone: Top Ten Brands Purchased in 2013 (Q1/14)
Additional Research from Parks Associates
Published by Parks Associates
© November 2014 Parks Associates
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Printed in the United States of America.
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
