The market dynamics for residential broadband in the US market are changing. As competition ramps up across the country, internet service providers face new questions around how to best attract and retain subscribers and grow additional revenue streams.
This research examines the impact of 5G home internet and fiber rollouts on the competitive landscape, as well as quantifies the impact of the end of the Affordable Connectivity Program on consumer decision-making. It investigates changing consumer attitudes and perceptions of service quality, willingness to pay for tested packages, and the consumer shopping journey.
1) To what degree has the end of the ACP impacted consumer broadband adoption?
2) What consumer demand exists for low-cost broadband solutions?
3) How has consumer perception of 5G, fiber, and satellite evolved?
4) What new value-added service concepts are consumers interested in?
5) How do consumers find and evaluate prospective internet service providers?
Video Services Ecosystem
Pay-TV Definitions and Categorization
Executive Summary
Attitudes Towards to Broadband Services: Trending
Trend of NPS for Home Internet by Access Method
Consumer Interest in New Value-Added Service Concepts
Customers Looking for New Internet Provider in the Past Year
Experience Looking for New Internet Provider: Ease vs Difficulty
Broadband Usage Trends
Residential Internet Provider Landscape: Top Players
Market Share of Top Ten Residential Home Internet Providers
Internet Access Method Among Home Internet Households
Estimated Adoption of Mobile Network Fixed Wireless Access (5G & LTE) Among US Internet Households
Home Internet Payment Method by Residence Type
Download Speed of Home Broadband Services
Upload Speed of Home Internet Services
ARPU of Standalone Internet Service by Download Speed
ARPU of Standalone Internet Service by Upload Speed
Average Monthly Spending of Standalone Internet Service: Bulk vs Retail
Number of Home Internet Services At Home
Reasons for Having Multiple Home Internet Services
Fiber, 5G, and Gigabit Service
Net Promoter Score of Home Internet by Access Method
Trend of NPS for Home Internet by Access Method
Attitudes Toward Fiber or 5G Internet Services
Attitudes By Current Network Type
Concept Testing: Appeal of 5G Home Internet
Barriers to Adopt 5G Home Internet: Why Consumers Don’t Find It Appealing
NPS of Home Internet by Download Speed
NPS of Home Internet by Upload Speed
Adoption of Symmetrical vs. Non-Symmetrical Gigabit Among Those Who Know Speeds
NPS of Home Internet by Symmetrical Gigabit Adoption
Top Factors Influencing Decisions on Switching Providers
Perceptions of Current Home Internet Service
Attitudes Towards to Internet Service Among Current Service Providers
Service Problems
Problems with Home Internet Services
Problems with Home Internet Services by Access Method
NPS on Home Internet Services by Problems Experienced
Adoption of Value-Added Services
Bundled Service Adoption Among Home Internet Households
Traditional Home Internet Service Bundles
Trends in Bundled Service Adoption
Services Bundled With Home Internet
Trends in Value-Added Services Bundling
Impact of Bundled Services on NPS of Internet Provider
NPS of Internet Service by Bundled Services & Access Method
Net Promoter Score of Internet Services by Current Symmetric Internet Speeds
Adoption of Services Bundled With Home Internet by Access Method
Value-Added Service Concept Testing
Interest in New Service from Internet Providers
Interest in New Service from Internet Providers by Access Method
Interest in New Service from Internet Provider by Demographics
Customer Switching and Expectations
Attitudes Towards to Broadband Services
Attitudes Towards to Broadband Service By Current Provider Type
Customer Looking for New Internet Provider in the Past Year
ISP Shopping Behavior by Primary Access Method at Home
Experience Looking for New Internet Provider: Ease vs Difficulty
Top Factors Influencing Decisions on Switching Providers by Intention of Switching Provider
Preferred Internet Access Type from New Internet Provider
Preferred Access Type from New Internet Provider by Access Method
Customer Spending and ARPU
Internet Service ARPU - Bundle Types: 2024 vs 2023
Home Internet Service ARPU for Traditional Pay-TV/Internet Bundles
Home Internet Service ARPU for Traditional Non-Pay TV Bundles
Internet Service ARPU for Traditional Bundles Including Value-Added Services
Internet Service ARPU for VAS-Only Bundles
Appendix
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