ION Media and the five Katz networks operate in the over-the-air (OTA) television marketplace, which saw 67% growth, to 25% of all TV households, from 2018 to Q3 2019 (Parks Associates research, March 26, 2020), as consumers opted to supplement their digital television services with free over-the-air, linear broadcast television and its quality programming to create a new consumer bundle. Because of the pandemic, OTA viewership growth is expected to accelerate, according to Parks. Both ION and Katz also participate in the national advertising marketplace, which has fared relatively well during this year's economic crisis.
From the press release "Scripps creates national television networks business with acquisition of ION Media".
The Sleep Technology Summit & Expo will be chaired by Michael Breus, PhD, author of The Power of When , (in stores September 13). Keynote speaker Harry Wang, Senior Director of Research at Parks Assoc...
The interactive panel session, moderated by Harry Wang, Senior Director of Research, Parks Associates examines the connected health market and its flood of new ideas, innovations, and entrants. Accord...
“Parks Associates forecasts that the consumer and SMB technical support services market will grow to nearly $15 billion by 2018. That growth signifies the need for support services before, during and...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Brett Sappington, senior director of research, Parks Associates. “Consumers are streaming...
