ION Media and the five Katz networks operate in the over-the-air (OTA) television marketplace, which saw 67% growth, to 25% of all TV households, from 2018 to Q3 2019 (Parks Associates research, March 26, 2020), as consumers opted to supplement their digital television services with free over-the-air, linear broadcast television and its quality programming to create a new consumer bundle. Because of the pandemic, OTA viewership growth is expected to accelerate, according to Parks. Both ION and Katz also participate in the national advertising marketplace, which has fared relatively well during this year's economic crisis.
From the press release "Scripps creates national television networks business with acquisition of ION Media".
The interactive panel session, moderated by the Stuart Sikes, President of Parks Associates addresses the pricing models, smart home channels, emerging partnerships, and new technologies that are disr...
To learn more about the security risks operators face in collecting, storing and analyzing data, download the latest white paper from Parks Associates, 'Securing the Integrity of Video Analytics Data....
According to Parks Associates, the fitness tracker industry is set to almost triple from one valued at $2 billion in 2014, to $5.4 billion by 2019. For more information, consumers and licensing partne...
Parks Associates' Tom Kerber says that Unilectric offers a "highly differentiated solution" that is a "key component for smart home and energy management which addresses key value propositions for Con...
