With about 11% of broadband-using households receiving streaming services via account sharing, according to a May report by market research firm Parks Associates, media companies stand to lose millions in revenue. But as Glenn Hower, a research analyst at Parks, says, the loss is just a drop in the bucket. “It’s a multi-, multibillion dollar industry,” Hower says. “It’s not quite as big of a deal as it could be.”
The industry as a whole will lose about $500 million in 2015 to password sharing, Hower estimates. The practice straddles the line between playing by the rules and pirating content, or, as he puts it, “piracy lite,” he says.
From the article "Why sharing your Netflix password is considered piracy ‘lite’" by Kathleen Burke.
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...
