Research published this week by Parks Associates finds that the greater the amount of data a device collects, the less willing a user would be to share it in return for a health insurance discount.
For example, 42 per cent of pedometer owners would be willing to share data, but that drops to 26 per cent for those who use a sleep quality monitor. What's more, 35 per cent of US broadband homes said that they are "very concerned" about their personal health information remaining confidential.
"Monetary rewards are generally considered among the strongest incentives to generate consumer response, but the majority of connected health consumers are not ready to share their data in exchange for discounts on services or products at this time," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates, of the findings.
From the article "Why data protection will be key to success of wearable tech."
NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...
People are twice more likely to buy individual smart locks, doorbells and security cameras than sign up for a professional home monitoring service. That's the findings of a new report from security re...
More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...
In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...
