Research published this week by Parks Associates finds that the greater the amount of data a device collects, the less willing a user would be to share it in return for a health insurance discount.
For example, 42 per cent of pedometer owners would be willing to share data, but that drops to 26 per cent for those who use a sleep quality monitor. What's more, 35 per cent of US broadband homes said that they are "very concerned" about their personal health information remaining confidential.
"Monetary rewards are generally considered among the strongest incentives to generate consumer response, but the majority of connected health consumers are not ready to share their data in exchange for discounts on services or products at this time," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates, of the findings.
From the article "Why data protection will be key to success of wearable tech."
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...
Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
