"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that studies how people use the Internet."
"The result, says Kurt Scherf, a principal analyst with Parks Associates, is that Hulu has the kind of setup that allows users to stumble upon shows that they might not have discovered otherwise."
From the article, "Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network'," by Erin White
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Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...
