A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of research at Parks Associates, said in a statement sports content is “key to drawing and keeping an engaged livestream viewer base.”
From the article, "Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland" by Masha Abarinova.
“Parks Associates research estimates there will be nearly seven million new Western European households with a smart home controller in 2016,” Tom Kerber, director, IoT strategy at Parks Associates, s...
Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Pa...
In the U.S., 2017 will be characterized by the rise of online Pay TV services, according to the research company Parks Associates. “While traditional Pay TV provides superior viewing quality, OTT vide...
With the advent of near-ubiquitous broadband and increasing connected TV (CTV) penetration, over-the-top (OTT) video apps are multiplying rapidly to meet consumer demands for more viewing options on b...
