A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of research at Parks Associates, said in a statement sports content is “key to drawing and keeping an engaged livestream viewer base.”
From the article, "Warner Bros. Discovery, BT join forces to offer premium sports content for U.K. and Ireland" by Masha Abarinova.
The report includes insights from DISH Network, SES/HD Plus, Sling TV, NOW TV (Sky), Ampere Analysis, Futuresource Consulting, Parks Associates, Strategy Analytics, IHS Markit, Pay-TV Innovation Forum...
In the next decade, uptake and engagement is only expected to increase, with Parks Associates reporting that Smart TV adoption is set to increase by 31 percent each year. It seems the TV is very much...
“Health and wellness applications and services will play a large role in the smart home in 2017, driving innovations in security, wearables, and interoperability,” Harry Wang, senior director of resea...
"Ownership of smart home devices continues to increase, with some products passing 10 percent penetration in broadband households," Stuart Sikes, president at the research firm Parks Associates, obser...
