Parks Associates research shows only 3 per cent of UK broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33 per cent of UK broadband households currently pay for an OTT subscription.
From the article "UK: Only 3% cancelled OTT in past year" by Advanced Television.
Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...
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