Parks Associates research shows only 3 per cent of UK broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33 per cent of UK broadband households currently pay for an OTT subscription.
From the article "UK: Only 3% cancelled OTT in past year" by Advanced Television.
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
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“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
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