Parks Associates research shows only 3 per cent of UK broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33 per cent of UK broadband households currently pay for an OTT subscription.
From the article "UK: Only 3% cancelled OTT in past year" by Advanced Television.
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
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