In the first quarter of 2013, 14% of tablet/smartphone users were found to use TV-content apps, with 75% of those users satisfied with that experience, per Parks Associates. The highest usage of TV apps comes with watching video related to those TV program/channel -- nearly 50% of those using TV apps.
Other activities in order of high usage include getting related information; checking times/dates of TV shows; playing games; reading comments from users about TV programming; the ability to make comments; and shopping for related TV merchandise.
Millennials have a higher interest in TV-specific apps than older consumer segments, says Parks Associates.
“The latest round of apps is from content providers, not satellite and cable-TV companies," said John Barrett, director, consumer analytics, Parks Associates. "They want to increase viewer loyalty to their shows and enhance the viewing experience with second-screen activities, and it is working, especially among Millennials. This 'second-screen' generation is accustomed to consuming content on multiple devices."
Estimates shows that U.S. tablet ownership is over 50 million with smartphone ownership at 125 million.
From the article, "TV-Centric Apps On The Rise" by Wayne Friedman.
As consumers decide what they want out of their Over-the-Top (OTT) video experience, the industry is seeing some fairly high churn rates. While typical for subscription-based industries, some compa...
The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...
As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it...
Really serious hiding-under-a-rock just kills me. So when I read an account of the CableFax Innovation Summit that happened a few weeks ago, I had the same surprised reaction. At this meeting of se...
