In The News

TV-Centric Apps On The Rise

July 18, 2013

In the first quarter of 2013, 14% of tablet/smartphone users were found to use TV-content apps, with 75% of those users satisfied with that experience, per Parks Associates. The highest usage of TV apps comes with watching video related to those TV program/channel -- nearly 50% of those using TV apps.

Other activities in order of high usage include getting related information; checking times/dates of TV shows; playing games; reading comments from users about TV programming; the ability to make comments; and shopping for related TV merchandise.

Millennials have a higher interest in TV-specific apps than older consumer segments, says Parks Associates.

“The latest round of apps is from content providers, not satellite and cable-TV companies," said John Barrett, director, consumer analytics, Parks Associates. "They want to increase viewer loyalty to their shows and enhance the viewing experience with second-screen activities, and it is working, especially among Millennials. This 'second-screen' generation is accustomed to consuming content on multiple devices."

Estimates shows that U.S. tablet ownership is over 50 million with smartphone ownership at 125 million.

From the article, "TV-Centric Apps On The Rise" by Wayne Friedman.

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