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November 02, 2016
The idea of consumers treating smartwatches as voice communication devices to make and receive phone calls hasn’t quite materialized.
Rather, smartwatches are being used more as devices for activity tracking and text-based communication, based on a new study.
Last on the list of what people’s daily smartwatch activity is making or receiving phone calls, according to the study by Parks Associates.
From the article "Top Smartwatch Daily Activities: Fitness Tracking, Notifications" by Chuck Martin.
For content distributors, the decision-making process goes like this, said Brett Sappington, senior research director at Parks Associates. “Typically, device makers support multiple formats out of...
DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the number that use Ethernet, according to a new Parks Associates survey. According to the “Global Digit...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...
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