The idea of consumers treating smartwatches as voice communication devices to make and receive phone calls hasn’t quite materialized.
Rather, smartwatches are being used more as devices for activity tracking and text-based communication, based on a new study.
Last on the list of what people’s daily smartwatch activity is making or receiving phone calls, according to the study by Parks Associates.
From the article "Top Smartwatch Daily Activities: Fitness Tracking, Notifications" by Chuck Martin.
How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...
If you’re a tech enthusiast, you probably already have a few “smart” appliances. But even if you don’t have any, you likely know someone who does. A report published in October by Parks Associates, an...
And CES has taken notice as well. What once was contained in a tiny corner of one conference hall now has its own dedicated digital health section, where Abbott was showing off the latest in testing t...
Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games. Over 60% of soccer fans p...
