The idea of consumers treating smartwatches as voice communication devices to make and receive phone calls hasn’t quite materialized.
Rather, smartwatches are being used more as devices for activity tracking and text-based communication, based on a new study.
Last on the list of what people’s daily smartwatch activity is making or receiving phone calls, according to the study by Parks Associates.
From the article "Top Smartwatch Daily Activities: Fitness Tracking, Notifications" by Chuck Martin.
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
