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August 09, 2023
According to Parks Associates’ latest research study, Smart Lighting Market Assessment, smart lighting product demand softened in 2022, following general spending and home renovation trends.
Parks Associates research shows 13% of U.S. internet households have at least one smart light bulb, and 8% own a smart plug/power strip.
Parks Associates research also finds that the top concern for smart lighting consumers – as is the case for many smart home device users – is interoperability.
From the article, "The Smart Money: The Power of Smart Lighting" by Jennifer Kent
A study from Parks Associates has found that connected TV (CTV) is becoming a major business platform with 51% of CTV device owners in around 44 million households currently engaging in commerce-relat...
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Annual sports OTT subscription revenue in the United States was US$13.1 billion in 2022 and will almost double to approximately US$22.6 billion in 2027, a 73% increase over the next five years, accord...
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