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December 07, 2015
Increased use of high-speed Internet may be one reason for that jump, but the top driver, according to Harry Wang, director of mobile and health products research at Parks Associates, is that the devices are becoming more personal and more customized.
Wang tells FierceMobileHealthcare that device makers have found that more sophisticated features and functionality drive consumer interest and use. That's critical, as the devices must be used consistently in order to be effective.
From the article "The rise of health and fitness wearables" by Judy Mottl.
A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a tradi...
Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...
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