Increased use of high-speed Internet may be one reason for that jump, but the top driver, according to Harry Wang, director of mobile and health products research at Parks Associates, is that the devices are becoming more personal and more customized.
Wang tells FierceMobileHealthcare that device makers have found that more sophisticated features and functionality drive consumer interest and use. That's critical, as the devices must be used consistently in order to be effective.
From the article "The rise of health and fitness wearables" by Judy Mottl.
Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “Tech Innovation and New Partnerships” on November 10 at 11:00 AM CT for insights addressing...
"The streaming world continues to grow and change. The research firm Parks Associates released its annual ranking of streaming outlets in the United States, and there is a significant new development...
Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media comp...
How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...
