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You can read about the motives driving the transformation in TV operations including agility, the crucial role of orchestration and how video workflows can be created and consolidated, how virtualization is ready for ‘mainscreen TV’ as well as multiscreen, the potential to unify operations around adaptive bitrate streaming and the different ways in which the new operations environment will be hybrid.
The report considers how companies like Comcast, Globo, nc+, Magine, TVPlayer, Sky and Voo are using virtualization or ‘cloud’ technologies and includes insights from Parks Associates, IDC, Cisco, Ericsson and Harmonic, among others.
From the article "The Impact Of Operations Transformation On Human Resources" by John Moulding.
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
