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You can read about the motives driving the transformation in TV operations including agility, the crucial role of orchestration and how video workflows can be created and consolidated, how virtualization is ready for ‘mainscreen TV’ as well as multiscreen, the potential to unify operations around adaptive bitrate streaming and the different ways in which the new operations environment will be hybrid.
The report considers how companies like Comcast, Globo, nc+, Magine, TVPlayer, Sky and Voo are using virtualization or ‘cloud’ technologies and includes insights from Parks Associates, IDC, Cisco, Ericsson and Harmonic, among others.
From the article "The Impact Of Operations Transformation On Human Resources" by John Moulding.
TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
