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You can read about the motives driving the transformation in TV operations including agility, the crucial role of orchestration and how video workflows can be created and consolidated, how virtualization is ready for ‘mainscreen TV’ as well as multiscreen, the potential to unify operations around adaptive bitrate streaming and the different ways in which the new operations environment will be hybrid.
The report considers how companies like Comcast, Globo, nc+, Magine, TVPlayer, Sky and Voo are using virtualization or ‘cloud’ technologies and includes insights from Parks Associates, IDC, Cisco, Ericsson and Harmonic, among others.
From the article "The Impact Of Operations Transformation On Human Resources" by John Moulding.
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...
Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...
The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...
