Based on the survey findings, Parks Associates estimates that in the last 12 months, more than 41 million U.S. Web users had Internet security problems, more than 21 million had computer hardware and software issues, and nearly 11 million had problems with a home network.
"As the average household uses more digital services and products, there will be substantial risk to the bottom line for both service providers and manufacturers as their technical support costs escalate," said Kurt Scherf, vice president and principal analyst for Parks Associates, said in a statement.
Rather than let costs increase, vendors and service providers should take advantage of consumer willingness to buy additional warranties and accident protection contracts on new electronics and computer products, Parks Associates said. In addition consumers also have reacted positively to preventative maintenance, monitoring, and troubleshooting services.
"Consumers want access to trusted third-party providers of information, support, and how-to services when it comes to their digital home products and services," Scherf said.
From the article "The Digital Home Brings A Digital Headache," by Antone Gonsalves.
As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long...
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...
According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...
Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...
