TargetSpot allows advertisers to target online radio listeners based on various factors, including ZIP code, time of day and personal listening preferences.
According to research cited by TargetSpot, 42% of U.S. households with broadband access listen to Internet radio, and 22% of these have a household income over $100,000. On the advertising front, 58% of online radio listeners can recall having seen or heard an online radio ad in the last 30 days.
The TargetSpot data is drawn from the Digital Audio Benchmark and Trend Study, based on a survey of adult U.S. broadband households conducted from January 7-17, 2012, by Parks Associates.
From the article, "TargetSpot Adds 6 Pure-Play Audio Partners" by Erik Sass.
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...
Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...
According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...
But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...
