A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That said, not every service needs to be the daily destination to be a successful one for consumers.
From the Brightcove article, "SVOD Success With Daily, Weekly, and Monthly Active Users" by Eric Knutson
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"The number of new services and continued growth for many existing services show the vitality of the OTT video services market in the US," said Brett Sappington, director of research at Parks Associat...
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According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the US, while its biggest rival, Roku, accounts for nearly...
