A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That said, not every service needs to be the daily destination to be a successful one for consumers.
From the Brightcove article, "SVOD Success With Daily, Weekly, and Monthly Active Users" by Eric Knutson
Between 1995 and 2013, the average price of an expanded basic cable package has increased by 6.1% each year, according to the FCC. Brett Sappington, the director of research at Parks Associates, a...
More than 330 million 4K Ultra HD TVs will be sold globally by the end of 2019 according to connected CE research from Parks Associates. That's an increase from just two million in 2013, while the...
Research from Parks Associates has revealed that 45% of Western European broadband households own a smart TV. SES-09 Boeing Satellite SystemsGermany is the region's smart TV hot spot with the highe...
The research, from Parks Associates, also found that more than 25% of households use two or more services. "Despite impressive penetration, growth of US OTT services has slowed recently, indicating...
