Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably less competition at the time — it’s a very un-Google-like result. Parks Associates recently compiled similar data of their own, and came to the same basic conclusion — Chromecast competitors like Amazon’s Fire and Roku are gaining market share, at Google’s expense.
From the article "Streaming TV Is Alphabet’s ‘One That Got Away’" by James Brumley.
Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...
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Amazon’s Fire TV devices account for a third of all streaming media player installed base in the U.S., according to research firm Parks Associates. It commands major positions in areas such as voice-e...
