For about a third of US internet households, a top 5 consideration for future purchases is what platform the smart TV runs on, per Parks Associates. (Midjourney for StreamTV Insider)
Parks Associates data finds that US internet households own an average of 17 connected devices, including health devices, connected smart home devices, and connected consumer electronics (CE) devices such as computers, mobile phones, headphones, and entertainment products.
Parks Associates recently conducted timely new research on consumer sentiment for CTV platforms including Roku, Amazon, Samsung, Google, Vizio, LG, and others.
Battle of the Platforms: Assessing Connected TV Ecosystems primarily focuses on smart TVs and streaming media players (SMPs) – Parks Associates research finds that, among households that own at least one internet-connected entertainment device, a smart TVs or SMP is used most often to access online video content for 90% of households.
According to Parks Associates research, over one-half of US internet households surveyed agree that accessing apps is easier when working within the same ecosystem, and a similar percentage agree that video devices work better together when all are in the same ecosystem.
From the article, "Streaming power players and modern ecosystem dynamics: Lee" by Sarah Lee
As the latest edition of the International CES trade show begins on Tuesday, consumers are faced with a slew of new standards, protocols and frameworks to tie home IoT products together as an easily m...
The best CES interviews take place in the hallways and byways of the Las Vegas Convention Center and its surrounding hotels. Such was the case with Comcast Vice President of Product Development and Pl...
The UK has got a taste for OTT video services -- but it prefers the flavor of the free stuff. That is one of the conclusions of a report into the European OTT market by Parks Associates , which found...
The investment comes at a time when there are more than 100 Internet video services operating in the U.S., with at least 40% launching during the past two years, according to Dallas consulting firm Pa...
