For about a third of US internet households, a top 5 consideration for future purchases is what platform the smart TV runs on, per Parks Associates. (Midjourney for StreamTV Insider)
Parks Associates data finds that US internet households own an average of 17 connected devices, including health devices, connected smart home devices, and connected consumer electronics (CE) devices such as computers, mobile phones, headphones, and entertainment products.
Parks Associates recently conducted timely new research on consumer sentiment for CTV platforms including Roku, Amazon, Samsung, Google, Vizio, LG, and others.
Battle of the Platforms: Assessing Connected TV Ecosystems primarily focuses on smart TVs and streaming media players (SMPs) – Parks Associates research finds that, among households that own at least one internet-connected entertainment device, a smart TVs or SMP is used most often to access online video content for 90% of households.
According to Parks Associates research, over one-half of US internet households surveyed agree that accessing apps is easier when working within the same ecosystem, and a similar percentage agree that video devices work better together when all are in the same ecosystem.
From the article, "Streaming power players and modern ecosystem dynamics: Lee" by Sarah Lee
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Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
