For about a third of US internet households, a top 5 consideration for future purchases is what platform the smart TV runs on, per Parks Associates. (Midjourney for StreamTV Insider)
Parks Associates data finds that US internet households own an average of 17 connected devices, including health devices, connected smart home devices, and connected consumer electronics (CE) devices such as computers, mobile phones, headphones, and entertainment products.
Parks Associates recently conducted timely new research on consumer sentiment for CTV platforms including Roku, Amazon, Samsung, Google, Vizio, LG, and others.
Battle of the Platforms: Assessing Connected TV Ecosystems primarily focuses on smart TVs and streaming media players (SMPs) – Parks Associates research finds that, among households that own at least one internet-connected entertainment device, a smart TVs or SMP is used most often to access online video content for 90% of households.
According to Parks Associates research, over one-half of US internet households surveyed agree that accessing apps is easier when working within the same ecosystem, and a similar percentage agree that video devices work better together when all are in the same ecosystem.
From the article, "Streaming power players and modern ecosystem dynamics: Lee" by Sarah Lee
It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside...
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Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...
