“As far as a timeline, three to five years seems a little aggressive,” stated Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.”
From the article "Stocks Focus in Frontline Brokers- AT&T, Inc. (NYSE:T), Square, Inc. (NYSE:SQ)" by Naveen Joshi.
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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
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