“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.
“Netflix is a company known for streaming video entertainment, not gaming,” Parks observed.
From the article, "Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games." by John P. Mello Jr..
Networked surveillance cameras are leading the adoption of smart-home technology, Parks Associates said in releasing consumer-survey results during ISC West. Nine percent of U.S. broadband househol...
The number of broadband-connected households with a game console will fall to less than 50 percent by 2019 from today's 58 percent, thanks to the growth of gaming options on platforms such as smart TV...
Parks Associates has identified more than 15 smart-home platform players in this growing, yet competitive, market. These platforms can be segmented based on the extent of their openness through APIs a...
Smart-home products are rolling out to the masses as consumers look for ways to simplify their daily lives. According to a recent survey from Parks Associates, more than 40 percent of U.S. broadban...
