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August 08, 2022
“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.
“Netflix is a company known for streaming video entertainment, not gaming,” Parks observed.
From the article, "Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games." by John P. Mello Jr..
The sharing of streaming video subscription passwords became a laughing matter during last week's Emmy Awards, but the funny business could eventually become a problem for video providers. Credenti...
Although Internet-connected home appliances aren't widespread yet, adoption is set to take off this year, according to research from Parks Associates. According to the firm, 40% of broadband household...
Many consumers who own or plan to buy a smart watch will use it to control smart-home devices, a Parks Associates survey found. More than one in five U.S. broadband households that own or plan to b...
A total of 21 percent of U.S. broadband households with at least one Internet-connected CE device use a streaming-media player as their primary platform for streaming online video, up from the year-ag...
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