Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video, Parks Associates said. In addition, people who visit these sites at least once a week are six times more likely to download movies and TV shows, and 1.5 times more likely to watch streaming video than Web users who don't visit these sites.
As a result, the networks are growing in importance as a market for free video streaming backed by advertisements and the online sale of films and TV programs, Michael Cai, director of broadband and gaming at Parks Associates, said in a statement.
From the article "Social Networks Becoming A Prime Target For Online Video," By Antone Gonsalves,
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