According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one. Roku and Amazon’s Fire TV stick continue to dominate with 43% of respondents reporting they use Roku the most often and 35% of streaming media player users saying they use Amazon-branded external devices the most.
However, penetration of smart TVs paces ahead of external streaming devices, counting a presence in 68% of U.S. internet households. And more households consider the smart TV as their primary device for consuming video (56%) than external streaming devices (34%), per Parks Associates.
From the article, "Smart TV OS exerts more influence on viewing, discovery" by Bevin Fletcher
A Parks Associates report reveals that 19 per cent of US broadband households currently own at least one Internet-connected smart home device. These devices, including smart thermostats, sprinkler sys...
Whether you're a cord cutter or not, you're probably going to want a streaming device for your TV, and Roku remains the most popular against Apple TV, Google Chromecast $37.95 at Bonanza, and the Amaz...
Parks Associates research shows despite 16 per cent of Spanish pay-TV households subscribing to pay-TV for the first time last year, the country’s broadband households still exhibit high incidences of...
Digital media research from Parks Associates finds 65 per cent of US broadband households engage in at least one second-second screen activity on at least a monthly basis. The research finds the most...
