According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one. Roku and Amazon’s Fire TV stick continue to dominate with 43% of respondents reporting they use Roku the most often and 35% of streaming media player users saying they use Amazon-branded external devices the most.
However, penetration of smart TVs paces ahead of external streaming devices, counting a presence in 68% of U.S. internet households. And more households consider the smart TV as their primary device for consuming video (56%) than external streaming devices (34%), per Parks Associates.
From the article, "Smart TV OS exerts more influence on viewing, discovery" by Bevin Fletcher
A European consumer survey examining 4K consumer adoption and preferences revealed by Parks Associates at CES 2016 suggests that some 17 per cent of broadband households in the UK, France, Germany, an...
According to research from Parks Associates, 33 per cent of UK broadband households subscribed to an OTT video service as of Q3 2015. The study – Connected Consumer in Europe – also shows that only 15...
“Multiple content players have held onto traditional content windowing strategies for years, but OTT technologies and emerging business models have finally forced these companies to experiment with ne...
“The growth of OTT subscription services is amazing. Several notable OTT services launched during the past year, and more will be introduced in 2016. We expect to see a variety of new content options...
