Digital voice assistants continue to lead the race to the conversions of smart homes.
The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new study.
More than a fourth (28%) of households already own a smart speaker with a voice assistant, according to the study by Parks Associates.
From the article "Smart Speakers Moving Toward 50% Market Penetration" by Chuck Martin.
According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
