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September 26, 2018
Digital voice assistants continue to lead the race to the conversions of smart homes.
The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new study.
More than a fourth (28%) of households already own a smart speaker with a voice assistant, according to the study by Parks Associates.
From the article "Smart Speakers Moving Toward 50% Market Penetration" by Chuck Martin.
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
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