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April 17, 2016
The growth potential was underscored by a Parks Associates survey that found almost 20 percent of U.S. broadband households own at least one smart-home device, and a lot more consumers want them. About 49 percent of all broadband households plan to buy a smart-home product in the next 12 months, Parks found. Among consumers who own a security system, that percentage jumps to 65 percent.
“Security households, rather than being content with their current system, have a proclivity to add more smart features to their home,” said Parks president Stuart Sikes.
From the article "Smart-Home Suppliers Grow Selections & Connections" by Joseph Palenchar.
Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...
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In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
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