According to Parks Associates, 54% of U.S. internet households report experiencing a data privacy or security issue over the last 12 months, an increase of 50% since 2018.
The consumer technology research firm’s “Privacy and Data Protection for Connected Devices” report finds that an increasing number of consumers are becoming wary of connected devices, as 62% of smart home device owners express apprehension about unauthorized access and control of their devices.
Jennifer Kent, vice president of research at Parks Associates, says the smart home industry and service providers must prioritize these concerns and introduce more security controls into their products.
“After interoperability, the top reasons consumers gravitate to certain providers of smart home products are user experience and trust – trust that the company will properly handle personal data, and trust that the company will be present for the long haul,” Kent says.
From the article, "Smart Home Owners Grow Increasingly Concerned About Cybersecurity" by Zachary Comeau
A May study from Parks Associates showed out of 43% of U.S. households that have streamed live content in the past three months, 61% recently watched a live sporting event. Paul Erickson, director of...
Did you know that currently, 33% of broadband households have a security system with professional security monitoring? Join leading industry executives and analysts at Parks Associates’ interacti...
Join Parks Associates’ Jennifer Kent, VP of Research and Chris White, Senior Analyst, for an interactive in-person session, on Thursday, September 29 at 11:30 AM and 3:00 PM CT at the 2022 CEDIA Expo...
Parks Associates’ podcast, The Connected Consumer just released a new episode where hosts Chris White and Rosey Ulpino Sera dive into hot IoT topics, with guest speaker Rob Conant, VP of Software and...
