According to Parks Associates, 54% of U.S. internet households report experiencing a data privacy or security issue over the last 12 months, an increase of 50% since 2018.
The consumer technology research firm’s “Privacy and Data Protection for Connected Devices” report finds that an increasing number of consumers are becoming wary of connected devices, as 62% of smart home device owners express apprehension about unauthorized access and control of their devices.
Jennifer Kent, vice president of research at Parks Associates, says the smart home industry and service providers must prioritize these concerns and introduce more security controls into their products.
“After interoperability, the top reasons consumers gravitate to certain providers of smart home products are user experience and trust – trust that the company will properly handle personal data, and trust that the company will be present for the long haul,” Kent says.
From the article, "Smart Home Owners Grow Increasingly Concerned About Cybersecurity" by Zachary Comeau
Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...
As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...
Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
