Devices that connect to the Internet to provide greater convenience, security and efficiency for the home are shaping up to be the next hot consumer electronic category.
According to a survey from the Consumer Electronics Association and Parks Associates, 20% of U.S. households with broadband intend to buy one or more smartphone devices over the next year. In all, the category should grow from $2.4 billion in 2014 to more than $4 billion by 2017, according to Steve Koenig, director of industry analysis at the CEA.
From the article "Smart Home Devices Are The Next Big Thing" by Aaron Baar.
But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...
So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...
55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...
TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed...
