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Devices that connect to the Internet to provide greater convenience, security and efficiency for the home are shaping up to be the next hot consumer electronic category.
According to a survey from the Consumer Electronics Association and Parks Associates, 20% of U.S. households with broadband intend to buy one or more smartphone devices over the next year. In all, the category should grow from $2.4 billion in 2014 to more than $4 billion by 2017, according to Steve Koenig, director of industry analysis at the CEA.
From the article "Smart Home Devices Are The Next Big Thing" by Aaron Baar.
According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...
A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...
More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...
The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...
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